The power of attitude and altitude come together in PIA’s Brand Story!
Pakistan International Airlines is in the process of rebranding. Like many other airlines, PIA is trying to reinvent themselves and improve their reputation, which historically hasn’t been very good, in terms of safety, onboard product, and service. PIA also has the highest employee to aircraft ratio of any airline in the world, which is a unique distinction to have.
This week the airline has formally rebranded and introduced their new livery. The tail of every plane will have a markhor on it, which is the national animal of Pakistan. The new livery looks pretty cool and is a modern refresh for the airline, but what I find most confusing is how they’re revealing the new livery.
The airline has uploaded what might be the most aspirational airline marketing video I’ve ever seen,
Check out the full video: