Thugs of Hindostan witnessed exclusive Trailer Launch at
Marking the first ever trailer launch for a Bollywood film at BFI IMAX
To mark the occasion of its Founder the Late Yash Chopra’s 86th birthday on 27th September, Yash Raj Films today payed homage to the illustrious and visionary film maker, (who literally changed lives through his cinema) by launching the trailer of their most ambitious film to date, Thugs of Hindostan.
Marking a first for the Bollywood film industry, Yash Raj Films launched the trailer of its upcoming screen spectacle,Thugs of Hindostan at the BFI IMAX, in line with the film’s worldwide trailer launch. The launch marked the first of its kind to ever take place at the prestigious screen to date.
At the exclusive trailer launch at BFI IMAX, Avtar Panesar, Vice President, International Commerce, Yash Raj Films spoke about the momentous occasion, commenting “In yet another first, YRF has launched the trailer in IMAX across four continents on the same day, starting in India, UAE, UK and Australia, and we are very proud of our strong relationship with IMAX.”
Yash Raj Films had built up the buzz around the highly anticipated trailer launch through an innovative marketing strategy to introduce the primary characters of the film through motion posters, prior to the trailer launch.
Thugs of Hindostan is the biggest visual spectacle on the big screen that boasts a larger than life, never seen before cinematic experience for Bollywood audiences. Having pulled off an incredible casting coup by bringing together two of the biggest legends of Indian cinema Amitabh Bachchan (who plays the role of the fierce warrior Khudabaksh) and Aamir Khan (as the roguish Firangi) on screen for the first time, this film is most awaited by audiences. It also stars Katrina Kaif as the gorgeous performer Suraiyya and Fatima Sana Shaikh as the daredevil Zafira.
The film is set to treat audiences across age groups with a visual scale like never before. With the most jaw-dropping action sequences seen on screen to date and an epic war on the seas, the film is set to light up this Diwali. Matching the scale of the magnum opus was the exclusive trailer launch in the UK at the coveted BFI IMAX.
YRF’s mega action entertainer, Thugs of Hindostan, is set to release on 8th November, in time for the Diwali festivity.
Watch the official Thugs of Hindostan trailer here:
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